Your brand is more than just a logo or product, it represents the soul of your business. Similarly to yourself, your brand has its own unique personality. Brand personality is the way your brand expresses itself & connects with your audience.

We’re dropping gems on how to find your target audience with ease. With so many different factors to consider, it can be overwhelming to know where to start. But don't worry, we’ve got you covered with 9 key elements to consider!

The fight for representation in beauty is ongoing. There is a clear increase in the amount of beauty brands that are advertising themselves as diverse and inclusive - but which ones truly embody these values?

Instagram Branded Content Ads are a feature on Instagram that allows businesses to work with creators and better optimize in their marketing plan.