7 Brands That Embody Inclusive & Diverse Values
Written By Cortina Lilley
Brands On Line Up :
Fenty Beauty ✅
RangeBeauty ✅
SKIMS ✅
HoneyPot ✅
RaeWellness ✅
BothandApparel ✅
Boy Smells ✅
The fight for representation in beauty is ongoing. There is a clear increase in the amount of fashion and beauty brands that are advertising themselves as diverse and inclusive by changing their website’s, launching new products, and hiring different models.
Yet, there is a multitude of minority groups coming forth about the struggles they still face with feeling truly included when shopping this same market. Fashion and beauty consumers especially in younger generations are more concerned with the backgrounds of brands including who is behind them, their mission/values, and their formulas.
Diversity and inclusion are often used incorrectly and interchangeably, simply because they go hand and hand. Diversity is only the tip of the iceberg where many of these brands seemingly are headed in the right direction by allowing visual representation of people of different ethnicities, sexual orientations, cultures, values, along with body representation. However, what is often lacking is inclusivity. The act of actually making employees in addition to buyers who feed revenue into these brands feel a part of them.
It can be difficult to navigate which brands truly embrace diversity and inclusion from their product offerings to their corporate values, that’s why we’ve navigated through the brand closet so we could start you out with 7 brands that align with your core values. THE FASHION HALL AGENCY stands by the heavy importance that not only should beauty brands cultivate these exact ideals, but that they should actually embody them.
Fenty Beauty:
FentyBeauty was launched September 8 2017, by none other than Robyn Rihanna Fenty, who created the brand aiming “that people everywhere could be included.” This brand demonstrates variety in models across a large range of backgrounds, figures, skin complexions, as well as eye shapes and face structures allowing different viewers to see how products similarly would look on them through this representation. As previously mentioned, brands that truly embody these characteristics make their audience feel included. The site has interactive “Fenty Face” & “Virtual Try On” so that buyers can not only see everyday people sharing ideas on how to use these products but try for products like “Pro Filter Soft Matte Longwear Foundation” that has a whopping 59 shades out on their own face. This collaboratively allows customers to be a part of the site and Instagram while also increasing the likelihood that your face will be beat.
Range Beauty:
According to statistics “71% of adults identify as having sensitive skin, an increase of 55% in two decades.” as found in the Skin Sensitivity Report curated by Aveeno. Despite this many beauty companies choose to ignore sensitive skin as an issue, limiting their audience reach. You can “Say Hello to Glow” with brand RangeBeauty and goodbye to your ongoing worries of breaking out with cosmetics created by other brands. This brand not only creates beautiful product formulas but also educates. Therefore not only potential buyers can learn but possibly other brands as well. The website has a “Good To Skin” and “Not For Skin” list so those with reactive skin can avoid ingredients that they may have known nothing about. Owner Alicia Scott states, “I just couldn’t get with the makeup brands not only ignoring my skin tone but my skin conditions too!” because like their hashtag says #RealSkinHasRange. These affordable and skin friendly products include both deep browns and fairest of tans and will only continue to expand.
RAEWELLNESS:
Luxury beauty and cosmetics are absolutely exciting, without a doubt. Still, you likely won’t feel your most beautiful no matter what you own to amplify the sparkle you already have if you don’t feel good on the inside. RaeWellness, launched in 2018 and founded by Angie Tebbe is “a values-led company that nourishes your body and mind from the inside out” with go to hashtag #shinefromtheinside. This wellness company sells body and skin care supplements that target issues, showcasing issues people face such as stress and sleep deprivation. These supplements can be for anyone coming in the form of drops, pills, and even chocolates. Yes, chocolate! Who doesn't love chocolate?
BOY SMELLS:
The infamous Coco Chanel once said that fragrance “…is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure”. Couple Matthew Herman and David Kien. Herman the creators of brand Boy Smells started out in 2015 producing house fragrances in their homes, with recent pivotal expansion to body care and fragrance allowing you to leave an impact on any space. Additionally offering their “unmentionables”…undergarments simple yet sensual designs for all genders. Embracing their slogan “GENDERFUL not genderless”, successfully marketing to all genders rather than simplifying it to gender neutrality.
BOTHANDAPPAREL:
Those who identify with transmasculinity, nonbinary, and gender nonconformity will stray away from shopping altogether because in person there are looks from others and body dysphoria stares in the mirror from themselves. Shopping online can be just as if not more difficult because you can’t try on clothing items that more times than not end up being ill fitting. The seemingly easy designs created by Finn the creator of BothAndApparel included harder conversations in thousands to create a comfortable fit for those who experience these problems in day to day life. After they were “tired of waiting for someone else to come along and solve this problem” they became part of the solution instead.
HONEYPOT CO:
Menstrual cycles are just something that most uteruses have to deal with, along with the person who has one. It can make people feel groggy, moody, and uncomfortable. Though, those feelings of something so natural and important shouldn’t always be present they often are. Beatrice Dixon created a line in 2015, that sells products that can make you feel your freshest even during the “monthly” you dread each and every time it comes around. Education on periods is often short and surrounded by pregnancy conversation. How about before, during, between and after period routines? Not so much. HoneyPot Co. isn’t only for periods contrary to majority education on the brand. There are daily products which include the “Swag” apparel section along with relief and menstrual products. Cause if you have a uterus you have a uterus every single day not just on your period, when you’re pregnant, or during sexual intercouse. By just 2019 products reached nearly 1,930 Walmart’s alone and continues to grow.
SKIMS:
Launched in 2018, SKIMS have been all the rage all over the world. Kim Kardashian created comfy yet sexy and simple designs in chic black, nudes and whites. The clothing line described as “NEXT GENERATION OF UNDERWEAR, LOUNGEWEAR AND SHAPEWEAR'' includes the well known maxi dress and bodysuit that all the baddies are wearing. The garments can be worn to run errands, go to the gym or accessorized for any fancy event. From sizes XXS to 4X not to mention every item stretches. From thongs to boxers Kim isn’t leaving anyone out and it carries to her site as well. You can find different body types, cultures, and gender identities wearing her designs all over social platforms.
