Why You Should Use Instagram Branded Content Ads

Written by Hannah Siwik

Instagram Branded Content Ads are a feature on Instagram that allows businesses to  work with creators and better optimize  in their marketing plan. By adding new forms of content marketing, consumers are able to connect with creators who feature a brand. This connection provides an organic feel while reaching new followers and creating conversions. 

3 Key Reasons Why We Love Instagram Branded Content Ads 

Increase Consumer Trust: 

Content that is seen as share-worthy has a higher probability of being shared with others. Additionally consumers will be more inclined to try and recommend the product when it is shared by others. This really allows a business to turn their creative content into commerce. 

People Act In The Moment: 

According to #ProjectInstagram, 92% of people act in the moment when seeing something on Instagram. This is why it is imperative that your content is super transparent to Instagram user’s and creates a seamless shopping experience down the marketing funnel. 

Expanding Reach: 

Using branded content allows businesses to expand reach beyond organic audiences and create brand awareness. This is important because McKinsey states that many CMO’s spend too much of their energy and money on the bottom of the funnel since results there are more transparently seen. However, consumers who have an emotional connection to the brand from top of the funnel efforts will tend to be more loyal and create more value over time. 

By expanding marketing efforts with  Instagram Branded Content Ads, content can be turned into commerce through providing trust, creating integrated shopping experiences, and extending reach and awareness. 

How to Use Instagram Branded Content Ads 

Contact THE FASHION HALL AGENCY to receive a Consultation on how Instagram Branded Content Ads can optimize your businesses marketing strategy.