What Is SEO & How To Apply It To Your Site!
Understanding SEO & It’s Impact On Your Site
SEO stands for Search Engine Optimization. It is the process of generating traffic from free, editorial, or organic search results from search engines including:
Google
Bing
Baidu
Yahoo!
Ask.com.
DuckDuckGo
SEO practices help make your website become more discoverable for relevant, user search queries. It is essential to add it to your digital marketing strategy because it can help improve your website appearance and it's positioning in organic search results.
Search Engines like Google use an algorithm which considers the search volume, relevance and competitive of keyword searches.
Search Volume represents the number of search queries for a keyword or search term during a specific timeframe. The number of search queries may vary based on the season, location and demand for a product or service. A Search term that garners a volume between 100 - 1,000 searches per month indicates a high user interest and should be implemented into your SEO Strategy.
Relevance measures the accuracy of a user’s search query and the search results. When a user inputs a keyword into to a Search Engine Results Page (SERP), they anticipate accurate and relevant results to help meet their needs.
Competition to appear on the 1st page of an SERP can be costly and difficult. It is important to note that any website that offers the same products or services as you, may be discovered with the same keywords or search terms. That said, it is your job to ensure that your website is organically optimized with accurate keywords to correspond with relevant search queries.
“Content is what the search engines use to fulfill user intent.”
How Does SEO Work?
When a user enters a search term or keyword into a search engine, the search engine generates organic search results featured on a Search Engine Results Page (SERP). This page features the most relevant results to align with the user’s query.
This is where your SEO strategy comes in! With the right keywords and optimized description featured on your site, this will allow the process of making your site pages, “easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site” - Wordstream.
Millions of people start their purchase journey on a search engine with the intent to purchase products or services. A robust SEO strategy helps you compete with both paid and organic results to help build brand awareness.
How To Create An SEO Strategy
Contact THE FASHION HALL AGENCY to receive a comprehensive SEO strategy. We’ll implement your top performing keywords into your site product titles, meta descriptions, production descriptions, body text, alt text, anchor text, URL structure and beyond.
