What Is A Brand Persona & How To Develop A Brand Personality
Written By Cortina Lilley
Are you ready to take your brand to the next level? Let's talk about the definition of a brand persona.
Your brand is more than just a logo or product, it represents the soul of your business. Similarly to yourself, your brand has its own unique personality. Brand personality is the way your brand expresses itself & connects with your audience.
Identify Brand Values
First, establish your brand values. What are the things that matter most to your brand? Is it quality, sustainability, luxury, affordability, or something else? Once you have a clear understanding of your brand values, you can start building a persona around them.
Define Your Target Audience
Next, consider your target audience. Who are they? What are their interests, values, & needs? Your brand persona should align with your audience's preferences & resonate with them on an emotional level.
Establish Your Brand Aesthetic
To bring your brand persona to life, consider every aspect of your brand, from your visuals to your font. Choose colors, fonts, & imagery that reflect your brand's personality. Develop a visual style. Your visual style is what sets the tone for your brand. Is your brand bold & edgy, or soft & feminine? Whatever it is, make sure it's consistent across all your materials.
Determine Your Brand Voice
Choose your brand’s tone of voice. Is it unapologetic & bold, or is it informative & sophisticated? Your brand’s tone of voice is what will make your brand come to life, so be intentional & always stay true to your brand values. Use a tone of voice that matches your brand's values & resonates with your audience.
Your Brand Persona May Evolve
Keep in mind, your brand persona is ever-evolving. It may evolve & change as your business grows & your audience changes. However, it’s important to stay true to your brand values & to always strive to connect with your audience in a meaningful way. Loyal clients & even new prospects will be able to discern when a brand attempts to appease everyone without staying true to its values.
In Conclusion
Take the time to define your brand values, understand your audience, & express your personality through your visuals & voice. By doing so, you'll create a brand that truly resonates with your audience & sets you apart from the competition.
Soon you’ll be able to say in the great words of Miranda Priestley of the devil wears Prada “Oh, don't be ridiculous…Everybody wants this. Everybody wants to be us.” So you should get to work & let your personality shine through - because in the world of business, it's all about standing out from the crowd & we can help you to establish your brand voice through engaging & dynamic digital campaigns. Book a consultation to learn more here!
